Group : Newtown
Brand chosen: Starbucks
Unique selling points: high-quality coffee beverage, personalized service
Target Audience: Competitor's customers
Actor/Actress hired: Ean and JinnyBoy from HitzFM because they will on-air everyday so they have the ability to convince people to try our product.
Media selected: Radio
----Ads-----
VOA=Ean
VOB=JinnyBoy
VOA: Wow! Wanginya~ What are you drinking? Let me try~
VOB：OK… Sure~
Sound Effect: Sip the drinks
VOA: Mmmm…. I’ve never tasted such a nice coffee before, and now my mouth is full of coffee flavour. What is the brand of the coffee that you are drinking?
VOB：Hehe… This is Starbucks coffee! Starbucks extract their coffee from the finest quality coffee beans, you will definitely amazed by this!
VOA: Wow sounds cool! Let’s go to Starbucks now. I want to grab a cup of Starbucks coffee.
VOB: Jom~ Let’s go~
Sound Effect: Both of them laugh happily.
Announcer: Starbucks coffee, your first choice~
